Hardscaping plays an important role in creating beautiful outdoor spaces for homes, businesses, and public spaces. As the demand for hardscaping services grow, a positive business reputation is one way to achieve a competitive advantage.
In This Article…
- Why Does Business Reputation Matter in Hardscaping?
- How to Evaluate Your Current Situation
- 7 Ways You Can Build Business Reputation
- Perks of Investing in Your Business
- Financing Hardscaping Equipment
Whether you established a hardscaping business years ago or started recently, this article provides seven ways your business can boost its reputation throughout the industry.
Why Does Business Reputation Matter in Hardscaping?
A customer’s perception of your work’s quality and professionalism is crucial for building a sustainable landscaping business.
A positive business reputation helps attract and retain customers and even enables you to charge higher prices for your services. With the rise of social media and online reviews, a good reputation is more important than ever in standing out from competitors and building trust with potential customers. A good referral – either word of mouth or digitally – can go a long way.
Attracting New Customers
A good reputation helps establish a good foundation for customer referrals, leading to more potential revenue.
Retaining Existing Customers
Studies show that acquiring a new customer is six times more expensive than retaining an existing customer.
Satisfied customers may request your services again for related projects.
Building Credibility
Your business receives recognition as an industry expert.
Competitive Edge
Customer trust and loyalty can lead to more repeat business and referrals.
Increasing Revenue
You can demand higher prices for your services and customers will pay it for peace of mind.
How to Evaluate Your Current Situation
Look at your company’s reviews. What do customers think about your work and your services? You can collect customer testimonials by creating a Google Business Profile.
Not only does your profile list collect testimonials on Google, but your business gets listed on Google Maps, which encourages nearby customers to call you after finding your business after Googling landscaping-related services.
If you don’t have a Google Business Profile for your business, it’s easy to create one. We highly recommend it.
Seek feedback from current and past customers. Contact former customers and ask them for honest feedback. If it’s good, ask them to share it publicly on your Google Profile or website.
Identify areas of improvement. If customers don’t provide stellar reviews or positive feedback, don’t worry. Take it as a learning experience and an opportunity to improve your business to make your next customer happy.
7 Ways You Can Build Business Reputation
1) Deliver Good Quality Work
A good, finished project adds value to your customer’s property, looks great for years, and endures harsh environments.
Use high-quality materials to ensure the project is built to industry standards and is safe for use. Your customers can enjoy your finished work, feel satisfied, and earns you repeat business and positive referrals.
2) Provide Excellent Customer Service
Staying on top in the competitive hardscaping landscape isn’t always easy. Start by keeping your customers happy by keeping them informed.
Clear communication is essential to ensure your client’s needs and preferences are met. Informing your clients throughout the project allows you to promptly address any concerns or issues that may arise.
3) Promote Your Work
Showcasing your work provides a lot of visibility into your business.
If you don’t have one already, getting a website and creating a portfolio is a great way to advertise your business.
4) Develop a Strong Brand Identity
Creating a strong brand helps you stand out from competitors and establish yourself as a leader in the industry.
A well-defined brand identity can create a positive perception of your hardscaping business in the minds of potential and current customers. A professional and well-crafted brand helps you convey your expertise, trustworthiness, and quality of work.
5) Partner with Other Businesses
Sharing a project with another business may help customers perceive you as more trustworthy, reliable, and professional.
Partnering with another business can give your hardscaping company access to new resources, and expertise, and share the financial cost of a project too. Plus, it may open the door to more job opportunities.
6) Engage with Your Community
By participating in community events, sponsoring local causes, or volunteering your services, you increase your business’s visibility and connect with potential customers. It’s also an opportunity to showcase your quality work, expertise, and services.
7) Invest in Your Business
Investing in high-quality equipment and tools is essential to deliver quality work. Not only does it help you do the job right, but it demonstrates you have the ability to deliver on your word.
With the latest equipment model in your fleet, your hardscaping business stays innovative, competitive, and allows you to perform a variety of jobs, and reduces your labor input so your business becomes more cost-effective over time.
Perks of Investing in Your Business
- Improve technology and infrastructure. Improve operational output and in turn gets you better jobs.
- Invest in training. Invest in training for your employees can help with long-term retention in an expensive labor market.
- Beat the competition. Staying up-to-date on the latest skid steers, loaders, excavators, and other hardscaping equipment allows you to stay competitive and even say “yes!” when you want. This is particularly helpful when bidding on better jobs and so you can gather more referrals in the future.
If you're considering upgrading your hardscaping equipment, watch this informative video that highlights the benefits of financing and how it can help your business thrive:
Financing Hardscaping Equipment
If you’re a hardscaping business looking to invest in the latest equipment, financing can help you achieve your goals.
Beacon Funding offers fast, easy, and hassle-free equipment financing to help you invest in your hardscaping business without breaking the bank. Apply in minutes, get approved within 24 hours.
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Our flexible financing solutions are customized to meet your unique needs. Our team of experienced financing consultants can guide you through the process. By partnering with Beacon Funding, you can access the latest equipment and stay competitive in the industry.