When you finance equipment, it’s easy to focus on the monthly payment.
But according to Aaron Rustebakke, Sales Manager at Beacon Funding, that view misses the real opportunity. “A piece of equipment isn’t just an expense,” he explains in our latest webinar clip. “It’s a tool that generates revenue, and when used strategically, it can become one of the most profitable investments your business makes.”
In a discussion hosted by Jesse Johnson, Founder of Consult Disrupt, Aaron breaks down how business owners can transform financed equipment into a dependable profit stream. Whether you’re in towing, septic, decorated apparel, or hardscaping, the same principle applies: Each piece of equipment should pay for itself, and then some.
In this article…
- Think of Equipment as a Revenue Stream
- Don’t Wait for “The Perfect Time”
- Build Credit While Building Your Fleet
- Make the Most of Year-End Opportunities
- Watch the Full Conversation
Think of Equipment as a Revenue Stream
Instead of seeing a lease or loan as a cost, Aaron encourages owners to think about each financed machine like a team member. A good employee produces more value than they cost, and equipment should do the same.
In one example, Aaron walks through the math. A single financed machine might cost $1,249 per month, but if it generates $22,500 in monthly revenue, even after factoring in expenses like insurance, maintenance, and payroll, that piece of equipment could deliver more than $15,000 in monthly profit – that’s roughly $180,000 per year.
Over a typical four-year term, that same equipment could contribute more than $700,000 in total earnings.
Don’t Wait for “The Perfect Time”
Both Jesse and Aaron agree that hesitation is one of the biggest missed opportunities in business. Economic uncertainty can make owners second-guess an equipment purchase, but holding off can sometimes cost more than acting.
“Business owners usually know when opportunity is right in front of them,” Aaron says. “If you know a piece of equipment can generate revenue, you’re better off putting it to work now rather than waiting.”
By using financing, companies can preserve their cash flow, stay flexible with working capital, and position themselves to capture demand when it hits.
Build Credit While Building Your Fleet
One of Aaron’s earliest towing-industry clients illustrates the point perfectly.
Starting with a single rollback tow truck, the company built strong business credit by making on-time payments. Within six months, Beacon Funding helped them finance a second truck. Over the next several years, they grew to a fleet of five vehicles, all financed responsibly through consistent reinvestment.
That growth wasn’t luck. It came from treating every financed asset as a revenue-producing investment and leveraging financing to scale sustainably.
Make the Most of Year-End Opportunities
As the year winds down, there’s still time to take advantage of potential tax benefits such as Section 179, which can help offset equipment costs. Combine that with Beacon funding’s current 90 Days No Payments financing special, and it’s a powerful way to invest now while keeping cash on hand through the start of next year.
CLAIM THIS OFFER
For qualified applicants, this program provides time to deploy new equipment, train staff, and begin generating revenue before payments even begin.
Watch the Full Conversation
To hear Aaron and Jesse discusses these strategies – and learn how to calculate your own return on investment – check out the full webinar segment below.
By shifting your mindset from cost to opportunity, you can turn every financed asset into a driver of growth – and see firsthand how smart financing can transform your bottom line.