“Believe in your creative vision and never hesitate to voice your ideas. Embrace challenges as opportunities to learn and grow and surround yourself with people who uplift and inspire you. Remember, your unique perspective is your strength, and it can lead to incredible innovations."
Amber Stevens is an accomplished creative director with more than 14 years of experience in graphic design and nine years in equipment finance. Throughout her career, she has consistently demonstrated the ability to innovate, exceed expectations and lead teams to success.
For the past four years, Stevens has played a pivotal role in leading the marketing team at Beacon Funding.
Her diverse expertise has made a significant impact on enhancing the company’s marketing performance. One of Stevens’ key achievements has been the design and execution of Beacon Funding’s website, mobile app and blog. By taking a strategic approach to user experience and search engine optimization, she led the team to achieve remarkable results, increasing website traffic by 83% over the past two years.
Stevens’ accomplishments extend far beyond web performance.
She has implemented data-driven marketing strategies that have substantially improved email marketing and driven higher engagement. Her team’s efforts have led to a measurable increase in open and click-through rates, which, in turn, boosted lead generation and customer retention.
Stevens has also been instrumental in developing comprehensive marketing reporting systems to effectively manage and optimize web, email and social media channels. By providing in-depth analysis and valuable insights, she has enabled the company to make data-driven decisions and drive growth.
Internally, Stevens has revamped Beacon Funding’s communication platforms, including designing the company’s intranet and human resources platform with a focus on user experience and visual appeal. She also spearheaded the implementation of an employee recognition program and an employee events program, significantly enhancing employee morale and engagement.
Stevens is deeply committed to nurturing the creative talents within her team.
Fostering an environment in which innovation and collaboration thrive, Amber actively mentors her colleagues, encouraging them to explore new ideas and push creative boundaries. Stevens’ colleagues regard her as extremely pleasant to work with and an exceptional leader due to her unwavering positive attitude, organizational prowess and ability to deliver outstanding results. She is always willing to take on challenges and excels in keeping her team organized and on track. Her leadership has significantly contributed to the growth and maintenance of Beacon Funding’s core business, making her a highly respected and valued member of the management team.
Throughout her career, Stevens has consistently demonstrated a passion for creativity, innovation and excellence. Her expertise in graphic design, marketing and project management has contributed to producing many high-value projects.
“Amber Stevens, creative director at Beacon Funding, excels in fostering a strong feedback culture, managing complex marketing projects and driving innovative campaigns,” Toby McDonough, president of Beacon Funding, says. “Her expertise in website and email marketing, combined with her graphic design and technology skills, has significantly boosted our operational efficiency and growth, making her a standout leader in equipment finance.”
Stevens goes above and beyond her role as marketing director.
She has played a pivotal role in fostering a positive organizational culture by organizing and promoting employee events that build relationships and camaraderie among staff. Moreover, she generously shares her marketing expertise with Beacon Funding’s sister companies, helping them build their brands and expand their client bases.
Outside of her professional achievements, Stevens is dedicated to raising funds for cancer research, a cause close to her heart. Having lost multiple family members to the disease, she annually fundraises for the American Cancer Society’s Walk & Roll event, with proceeds providing patient support and treatment.
For more information about Monitor Daily's top women in equipment finance, read this story on page 82 of Monitor Daily's interactive flipbook.