While embroidery has always been a mainstay in the decorated apparel industry, over the past few seasons, it has taken over the biggest runways. You might not be looking to step out onto the catwalk, but knowing the current embroidery trends can help you better understand what customers have in mind when they walk into your shop. Luckily, you’ve found the perfect spot to find out what the trends are and how you can incorporate them into your business.
Chambray and Plaid
Even though the leaves have started to turn and there’s a chill in the air, no one is quite ready to pull out the oversized sweaters and jackets right now.* Instead, plaid and chambray button downs are perfect for the brisk fall weather. This season, you can expect those classics to be adorned with embroidered motifs. From large roses to geometric patterns, the backs, sleeves, and pockets of these easy-to-wear button ups will be adding a stylish touch to the pumpkin patches and tailgates.
To use this trend to your business’ advantage, consider adding these two fabrics to your stock. Whether it’s sororities looking for matching fall outfits or a fashionable family looking to hit the apple orchard in style, you’ll be ready to get them exactly what they want without waiting for the fabric to come in.
While chambray and plaid make for comfy and cute looks this fall, bomber jackets create an edgier ensemble. Satin and velvet bomber jackets combined with carefully placed embroidery can elevate just about any outfit. Once again, floral designs seem to be the most popular, but witty phrases and animal designs are also popping up.
While you might not need to stock up on this garment, it’s a good idea to make sure you know how to embroider it. Satin and velvet might be a bit more a challenge than the traditional cotton orders. Trendy teams could soon be trading out the classic varsity jacket for this trendy look, and you’ll want to be ready.
Shoes and Accessories
Ballet flats, suede booties, and even rain boots are getting a style upgrade with the addition of embroidery. Intricate flowers, birds, and butterflies are being added to the heels and toes of these favorite fall styles. Classic monograms and ribbon details are gracing the backs of rain boots making it easy for them to add some cheer on a gloomy day!
As the weather turns and snowy days loom, scarves, hats, and gloves get a touch of embroidery as well. Leather riding gloves are being adorned with embroidered edges, hats are getting a flourish around the rim, and scarves are looking extra dignified with a tasteful monogram.
Adding a seasonal accessories section to your product offerings shows customers you are keeping up with the trends and the weather. You might find that more and more customers are looking for personalized gifts with a trendy edge that their younger loved ones will appreciate.
Whether you are ready to offer a new range of products and services or you’re just looking for ways to freshen up your marketing materials and window displays, these fun and funky embroidery trends will do just the trick.
*Article originally published fall 2017