Towers: How Can Attending a Tow Show Rev Up Your Business?

By Stephanie Richards| Sep 1, 2021| 2242 Views
Towers: How Can Attending a Tow Show Rev Up Your Business?

Tow shows are great places to discover what’s going on in the tow truck industry.

If you’re on the fence about whether you should attend or not, there are many reasons you should schedule a trip and attend.

Why Attend Tow Shows?

Whether you’re new to the tow truck industry or a veteran tower, attending a tow show offers opportunities that can provide your business an edge in many ways. How?


Be part of your community. Get the full benefit of your attendance by connecting with professionals who can support your towing business.

  • Motor Clubs: Whether you want to raise visibility for your business or see their offered rates, talking with a motor club may lead you down a path towards increasing call volume. You’ll have a chance to meet the major players at a tow show.
  • Insurance Agents: Every truck needs insurance – finding a better rate can save you money, but don’t do it at the cost of your coverage. Tow shows are great opportunities to talk to agents about clean driving record discounts and other programs to lower your premium.
  • Marketing Companies: Make sure your business is easy to discover online. Talk to marketers to see how they can help with digital advertising, building a website, or even design business cards.
  • Tow Truck Manufactures: Talk directly with people who make the trucks you use each day. Talk to them about your needs to help compare makes and models.
  • Tow Truck Financing Providers: A strong relationship with a financing company makes it quick and easy to afford the truck you need. It’s important to ask them if your business qualifies, the turnaround time for an approval, and what to expect after you finance.

Go ahead – make friends with other towers who aren’t your direct competitors. You never know, you may help one another somewhere down the road.

Two towers shake hands after meeting at a Tow Show.

Learn new ways to boost your business

Push your knowledge to the test. No matter if you have years of experience or just starting, there’s always something new to learn.

By attending a tow show, you can participate in instructional training that demonstrates proper equipment use and acceptable industry standards. You can also position yourself to learn how to service electric vehicles on the road today and tomorrow. Some courses even include certifications.

There are also presentations that show you how to be a more successful tow truck business. Some include:

  • How to correctly bill the value of recovery work.
  • How to write recovery invoices.
  • How to collect payment from insurance companies.
  • How to get found online and get more cash calls.
  • How to recruit the best trained and top-quality employees to help increase profits.

Those are only a few examples of the many awesome classes you can take from industry leaders to help rev up your business. That way, you’re on the road to becoming the best tower you can be.

An auditorium of towers attend a class on how to grow their tow truck companies.

Scoping out equipment

Get what you need. Of course, appreciating the industry’s latest and greatest tow trucks is worth it alone for the experience. But don’t forget other equipment too.

Whether it’s chains, straps, safety gear, lockout tools, or anything else, you can find it – or someone who does – at a tow show.

Talk to the vendors and see what they have to offer. It might be something you’re not doing or considering but might be an easy way to expand your business.

Equipment Lenders at Tow Shows

See a truck you need at the tow show, but lack the funds? There are ways to make it yours.

Find financing that supports your goals. Want facetime with financing experts to talk about tow trucks? There’s plenty of equipment financing lenders that specialize in helping towers get equipment to help make the roads a safer place – that’s exactly what Beacon Funding does.

As experts in tow truck financing, Beacon’s Financing Consultants approve over 70% of applications received.

This year Beacon is traveling across the country to meet, talk with, and help towers get needed equipment with world-class financing. Whether you’re looking for a simple truck or a heavy-duty vehicle, you deserve the best financing that puts you in the driver’s seat towards success.

Discounts and Specials for Roadside Providers: Tradeshows are a great place to get exclusive offers. Beacon Funding runs trade-show-only financing specials. That means attending could help you get a great deal on financing a future truck.

Remember to also ask if the lender has perks for roadside providers. Allstate Roadside providers could earn up to $300 in VISA gift cards for financing a truck with Beacon Funding.

Get Financing Questions Answered at an Upcoming Tow Show

Have questions about financing a truck you see at a show? Get them answered in person.

Talk face-to-face with a truck financing specialist. A tow show is a great place to meet one of Beacon Funding’s Financing Consultants and talk about how they can support your goals.

Here are the shows they are attending this year!

A smiling business owner shakes hands with a friendly Beacon Funding financing consultant.

The Bottom Line

Yes, not attending a tow show means you don’t have to pay for traveling, food, and other expenses. But the opportunities your business could come across and the people you meet may outweigh those costs. It relies on you to use whatever you can get out of the experience.

Before deciding whether to attend a tow show, spend time and put considerable thought into weighing the pros and cons. You never know – you could miss out on a few chances that make a difference in building your dream tow truck company. You won’t know until you try.

 Stephanie  Richards

Stephanie Richards

P: 847.897.2735 |  EContact Me

Stephanie is a Certified Lease and Finance Professional (CLFP) that started with Beacon as a Business Development Consultant in 2012.